Making sure you find the right photographer to capture your event is important. There are various things to consider when picking a photographer to capture your event for you. Are they experienced? What do they cost? Can they work without distracting your audience? Most importantly do they understand what it is you want to achieve and will they produce beautiful photographs? These are just a few of areas to think about before booking a photographer for your event.
What are your goals?
Before you even start to look at potential photographers your should really take some time to consider exactly what it is you want to capture and how you plan on using the resulting images. Are they for internal use, social media or marketing materials? Do you need a record of the event or are you just keen to have some images of the keynote speakers?
Once you have an idea of what you want to use the photos for, you can start to do some research into the type of photography you want of your event. There are many styles of event photography, however most professional photographers tend to work in a reportage style, capturing the event as it happens. This style of photography is generally much less distracting for your audience and means the photographer can blend in. Spend some time looking online to find the type of photography you want for your event. You can even create a mood-board that you can show to potential photographers before your event so they can get a feel for exactly what sort of photos you are looking to receive.
Create a shortlist of potential photographers
Spend some time looking at a range of photographers. Look locally and further afield. You might find someone perfect just down the road but you’re more likely to find someone that fits your brief when looking in a wider area. Try and find photographers that are specialists in events coverage, generally they will be a better choice as they have more experience in that particular area of work.
Now create your shortlist of photographers to approach. Make sure that you are choosing them based as much on the quality of their work, as on the cost of their service. Write notes about the photographers you like, this will make it easier to remember which ones stood out the most to you.
Speak to everyone on your shortlist
Its important to speak with each of the photographers on your shortlist and tell them what you are looking to achieve and see what they come back with. You should ask them any questions you have in regard to their service and also bounce some ideas about what you would like to get out of hiring them. Ideally at this point they should also be asking you some questions so they can be sure they are able to provide the service you require. Listen to what they have to say and add to any notes you have on them already. This will all be helpful when it comes to making a decision on who to hire.
Agree the details now
Before you go ahead and book the photographer you like the most, be sure to find out all the details about their service. This should include;
- Copyright – Where you can use the images (Advertising, Print, Online, etc) and how long you can use them for as some photographers have time limits for certain types of usage.
- How many images you will receive.
- How you will access the images (download, usb, cd, email).
- How long it will take them to edit the images and when they will be available to you.
- How and when you have to pay.
This is also a great time to ask about any hidden costs. Some photographers are very sneaky when it comes to what you get for your money, they might cover your event for cheap but only release a small number of images or low quality versions to you for that price. You can end up paying lots more to get a full set of high quality images. If you have any doubts about their service or if they seem as though they are hiding something, you are probably best avoiding them.
If you are looking for a photographer to capture some images that really showcase your event or if there is anything you would like to ask me then feel free to get in touch today. I am always happy to chat about ideas and provide answers to any questions you may have.